The last lecture by Randy pausch Movie Review Example | Topics and Well Written Essays - 500 words

The last lecture by Randy pausch - Movie Review Example First, he started by telling that he was to talk about other things but not cancer, his wife and so forth. These are the things he was known to talk about in his speeches. Therefore, by doing this, he shows his audience that he can venture into other issues of a common good. This way also, he changed his audiences’ attitude towards life by tracing his childhood dreams and encouraging young people to dream. He also narrated to his audience his experiences when enabling dreams of others by impacting knowledge and skills to them. Pausch uses jokes, audience engagement and life experience episodes, anecdotes and dramatic pauses to relate to his objectives of changing people’s attitudes and acknowledging his contribution to the world. To connect with his audience in hundreds, Pausch makes sure he engages his audience and clears tensions by resorting to; for instance series of push-ups on stage (Pausch 3 -5). Some of the techniques he uses like humor are natural to him, but some techniques like performing push-ups and constant microphone adjustment are intentional and meant to make the show lively. Yes, I was moved when he mentioned about his cancer issue and demonstrated his hope when he acquired a new home for his family to stay in, when he dies. With the freedom of speech, any person is justified to share his or her experiences provided doing this does not interfere with rights of others. There are no dangers as far as one is within the guidelines. Most portions of the program were on top of me especially the parts where he made compelling comparisons, humor and dramatic pauses. According to Pausch, a â€Å"head fake† is a method of teaching where learners is taught something by making them assume they are learning something else. For example, teaching students programming and making them assume they are making movies and games. The two â€Å"head fakes† that Pausch talks about in his lecture are indirect learning and

Euthanasia Research Paper Example | Topics and Well Written Essays - 500 words

Euthanasia - Research Paper Example From one perspective many people believe vehemently in only one side of the argument or the other. According to an article written by the Telegraph (2010) it is the case that the BBC has been accused of ‘promoting’ euthanasia insofar as the organization highlighted Sir Terry Pratchett’s speech regarding assisted suicide by using dramatic effects and allegedly ignored the rights of disabled individuals. Although these allegations have not resulted in any significant legal action it the article did indicate that at least in the British context a poll indicated that people’s opinions are split evenly on the matter. On the second section of this paper some examples of how this issue can be complicated will be highlighted. For example, Butler (2010) writing for the New York Times indicated that decisions made earlier in the care. The article made reference to the father of the author suffering a serious stroke at the age of 79. After developing a serious and pai nful heart condition the individual had a pacemaker installed because of a desire of his wife to see her husband relieved of his pain. Fast forward five years the father is bedridden with dementia and is kept alive only with the aide of a pacemaker that is expected to last another five years.

Look at the opening of Nicolas Hytner Essay Example for Free

Look at the opening of Nicolas Hytner Essay The music gets faster as he finds his way through the trees and bushes, Then he comes close to the area where the girls are though he does not it is them the music changes to a drum beat with Parris footsteps being able to be heard. The camera changes back to the girls with Abigail walking up to Tituba and then Abigail whispers in Abigails ear and Tituba looks scared and shocked as she say no. Abigail then turns around to the pot runs to it and picks up the chicken by its feet and hits its head of a rock breaking its neck the Abigail drinks the blood of the chicken. Then Abigail takes her clothes off, all the girls are screaming then one of the girls sees Parris coming towards them so they all run away except Betty who says that she cannot move. The camera angles through all of this were very fast and furious. Then everything starts to slow down with a picture of Parris on his own looking at the cauldron he lifts up the large spoon inside the pot and drops as if he was scared of it, when he see the chicken as well he gets annoyed though he is a bit scared. The next scene shows Betty in her bed, with a suspicion of witchcraft floating about the place. Only Tituba and Abigail are in the room with Betty there have about eight minutes of filming yet we hear no words spoken. There is obvious tension between Tituba and Abigail over what has happened. More tension is shown when Parris questions Abigail about the incident in the forest. Now music is played again with Abigail saying that they danced but Parris suspects witch craft though Abigail is saying that no spirits have been conjured. The next scene is of Elizabeth and John Proctor who are showing a lot of tension. This tension is raised because John Proctor had an affair with there former servant, and guess who that servant was Abigail Williams. The scene starts of quite pleasant really with John Proctor and his sons working, the music is quite cheerful, the camera angles are quite far of. John Proctor and his go inside with his sons going to bed and him going to have his dinner. Elizabeth gives it to him without speaking but when they do speak it is about how there marriage is falling apart. Then the final scene of tension is in Church with the whole village there when a song is sung the girls go over to Bettys room then Abigail speaks to Betty saying she has told her father everything that happened in the woods. Then like lightning Betty wakes up with her saying I bet you never told him that you drank a charm Abby, a charm to kill Goody Proctor. Then the music gets very loud this is emphasising how important this scene really is. The others girls get quite scared and start to walk away so Abigail threatens them that she would kill anyone who tells on her doings. The camera is only on Abigail, but then Betty jumps up shouting she wants her mom and tries to fly to her out of the window but the girls hold her back and everyone in the church rubs out to them. This causes a lot of tension between all the girls and makes witch craft a better conclusion to what has been happening. In conclusion to Nicolas Hytners film of the play The Crucible was directed extremely well making them beginning of the film already better to the book the film sets the scene better and I believe that it also creates more tension. Also with the plot being so old it was sometimes easier to understand the words better with them being said correctly and with also being able to see what is going on. Nicolas Hytner has used cinematic features to the best they could be in this film there fore making the filming better for all viewers. Matthew Brooke English Coursework 20th Century Drama Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our  GCSE Arthur Miller  section.

Marketing Strategy For Hotel Brand Radisson

Marketing Strategy For Hotel Brand Radisson Tourism is defined by Burkart Medlik as: the phenomenon arising from temporary visits(or stay away from home)outside the normal place of residence for any reason other than furthering an occupation remunerated from the place visited Lickorish and Jenkins credit the sustained grouth of tourism to the grouth in disposable income and paid holiday;it is now the one of the fastest growing industries in the world.the world Tourism Industry expects international tourist arrivals worldwide to rise from 456m in 1990 to 660m in 2000 and 937m in 2010.(World Tourism Organization(WTO)1986). 1.1 Company Overview Radisson is one of the worlds leading global hotel brands. It delivers vibrant, contemporary and engaging hospitality that is characterized by its unique Yes I Can!SMservice philosophy. First-class, full-service hotels with a range of World of Radisson features that have been created specifically to be empathetic to the challenges of modern travel, including its 100% Guest Satisfaction Guarantee. Worldwide Portfolio Radisson has a strong worldwide portfolio and continues to grow with a focus on adding key hotels in major cities, airport gateways, leisure destinations and other important locations. Radisson currently has over 430 hotels operating throughout the world with 103 contracted properties under development. Radisson is expanding as a powerful, globally consistent, full-service hotel brand, offering vibrant, contemporary and engaging hospitality that is defined by its distinctive Yes I Can! service philosophy. All of our hotels and resorts offer a range of World of Radisson features that are empathetic to the challenges of modern travel. Expanding global presence Radisson continues to expand its presence in key destinations in The Americas, Asia Pacific and Europe, the Middle East and Africa, reaching new markets and customers in major urban and suburban locations, as well as near airports and business districts around the world. Yes I Can! training program delivers As part of its focus on guest satisfaction, Radisson offers one of the hospitality industrys most dynamic guest service training programs calledYes I Can! This program translates the core of the companys service philosophy for hospitality excellence to the front-line service employees in Radisson operations worldwide. Celebrating its 20 year milestone in 2007,Yes I Can!has become a central part of the Radisson culture, creating a point of difference for the brand. Our goal at Radisson is 100% Guest Satisfaction. If you are not satisfied with something, please let one of our staff know during your stay and well make it right or you wont pay. Its Guaranteed. 2.0 Concept of Marketing Carlson Sets New Marketing Strategy for its Radisson Brand: New Guest Room Concepts, New Restaurant Concepts and New Service Concepts ORLANDO, Fla. (March 3, 2010) As part of its Ambition 2015 plan, Carlson today unveiled a comprehensive strategy for its Radisson brand. As one of the worlds leading brands, Radisson is being positioned to deliver vibrant, contemporary and engaging hospitality characterized by the Yes I Can! service philosophy. The positioning is being supported by a series of innovations including new room concepts, new restaurant concepts and a series of new service concepts focused on the guest experience. The strategy for Radisson will entail an investment program of up to USD 1.5 billion in North America, focused on establishing flagship hotels in key U.S. cities and on upgrading the existing portfolio. It aims to expand its portfolio by at least 50 percent by 2015 to more than 1,500 hotels in operation. We believe this is a great time to invest in the hotel business. With Ambition 2015, we have a comprehensive and compelling strategy to build the business, said Hubert Joly, president and chief executive officer, Carlson. Ambition 2015 will focus on four priority growth initiatives including: Expanding Radisson as a powerful, globally consistent first-class brand. Accelerating the growth of Country Inns Suites By Carlson in four key markets: United States, Canada, India and Mexico. Growing Park Inn as a winning mid-scale brand across theaters in key countries. Continuing to grow in key emerging markets, with greater emphasis on mid-scale. The strategy entails continuing the growth in key emerging economies such as Brazil, Russia, India and China, where it has gained significant strength. For example, Carlson is the largest and fastest growing international hotel company in India with 79 hotels in operation or contracted at the end of 2009. These strategies will be supported by investments in marketing, sales, distribution and technology. As part of its Ambition 2015 strategy, Carlson Hotels expects to increase the contribution from brand websites to 30 percent of revenue and to double the number of members in its goldpointsplusSM loyalty program. With 422 hotels in operation and 90 in the contracted pipeline, Radisson is one of the most well-known and fastest-growing brands in the world, delivering market leading guest satisfaction and achieving superior RevPar penetration internationally, said Hubert Joly, president and CEO of Carlson. We have crystallized the success formula for the brand, improved it and are using it as the foundation for its future development. As part of this strategy, Carlson announced the global roll out of five new room concepts And Relax, Naturally Cool, New York Mansion, Ocean and Urban. All of the concepts share a vibrant and contemporary design, the use of bold colors and lighting, and a comfortable feeling. The global strategy also includes two new restaurant concepts. Filini will offer an upscale, sophisticated Italian cuisine, while rbg is a bar-and-grill concept in an inviting, contemporary setting. The strategy also introduces a range of service concepts covering the key touch points of the guest experience including, for example, Business Class and three-hour laundry. Business Class will offer customers the best available room, breakfast, turn-down service, upgraded bathroom amenities, a daily newspaper and other amenities depending on the market. As part of this strategy, the Radisson brand will be tiered across the upper upscale and upscale segments. Radisson Blu will be applied to the upper upscale segment and Radisson Green will be applied to the upscale segment. Both will share the same brand essence vibrant, contemporary and engaging the same style and many of the service concepts. The differentiation will primarily be location based key location in a primary city versus a secondary market. It will typically be reflected in the level of investment that goes into the property. The strategy will include the implementation of the brands new global standard operating procedures, a new quality assurance program and intensive training programs. The strategy will be supported by investments in marketing, sales and distribution as part of the overall Carlson Ambition 2015 plan. 2.1 Marketing Strategy of Radisson Under the leadership of its former president, Radissons strategy focused on growth and the firm added hotels at the rate of about one hotel every seven days. By 1997, Radissons growth at any cost strategy left Radisson with a significant diversity in hotel quality and an unfocused brand image. Alignment with hotel owners (more than hotel guests) also seemed to cause Radissons customer service and hotel management expertise to atrophy. In 1997 and 1998, Mr. Brian Stage, Radissons President, and Ms. Maureen OHanlon, Radissons Executive Vice President, took several initiatives to drive the organization towards becoming a more customer-focused brand. In their words, they re-discovered that their primary customers should be the guests not the owners. Some of these initiatives included a service guarantee, a guest satisfaction measurement program, an employee satisfaction measurement program, and an information technology initiative. Stage and OHanlon were committed to creating the systems and programs that would bring Radisson into the 21-st century as a truly customer-driven learning organization. Their goal was to make Radisson the most trusted and respected brand worldwide. They were hopeful that these initiatives would make a significant contribution to helping Radisson achieve these goals. Service Quality Performance Metrics Radisson uses four service quality performance metrics based on room comment cards solicited from hotel guests: Willingness to return percent of customers who indicate that they are willing to return. Percent advocates percent of customers who indicate a willingness to recommend Radisson Hotels to others. Percent defectors percent of customers who indicate that they are unwilling to return. Percent complaints ratio of complaints to room nights. Information systems, under the leadership of Radissons Vice President of Knowledge Resources, Mr. Scott Heintzeman, produces a dashboard for each hotel that includes these and other more financial measures. The one-page dashboard is Radissons balanced scorecard for each hotel. These measures are often supplemented with ad hoc marketing research. This paper focuses on the service guarantee initiative, the four strategic service quality performance metrics that support the implementation and evaluation of that initiative, and a new measure called employee motivation and vision that was found to correlate highly with Radissons service quality performance metrics. RADISSONS SERVICE GUARANTEE The Service Guarantees Concept Hart2,3, Hill4, and others5,6 have argued persuasively that service guarantees can help many firms to position themselves in the market by clearly defining their value proposition to customers and employees. Service guarantees also stress front-line workers to deliver high-quality service the first time, encourage customers to voice their complaints to the firm, and motivate and enable workers to quickly discover and recover dissatisfied customers. Hays and Hill7 at the University of Minnesota developed a model (Figure 1) to show how service guarantees affect service quality and, ultimately, business performance. In this model, they argue that a strong service guarantee improves customer satisfaction, service quality, and customer loyalty through three intervening variables: Marketing Communications Impact, Employee Motivation and Vision, and Organizational Service Learning. These are defined in the following paragraphs. Figure 1. Service guarantees and business performance Marketing communications impact (MCI) Business performance (BP) Employee motivation and vision (EMV) Service guarantee strength (SGS) Customer satisfaction Service quality Customer loyalty (SQL) Organizational service learning (OSL) Marketing Communications Impact (MCI) A strong service guarantee will have both offensive and defensive marketing impact. Offensively, firms can use a service guarantee to proclaim the reliability of their high quality service and thus attract new customers. Defensively, a service guarantee not only enables companies to recover unsatisfied customers but also encourages dissatisfied customers to complain, thus allowing the firm to recover those customers. Employee Motivation and Vision (EMV) A strong service guarantee motivates employees to fulfil the guarantee and to satisfy customers. The guarantee clearly defines the employees job as satisfying customers not just taking reservations, checking out customers, or cleaning rooms. It can also inspire a new vision for service quality when employees are challenged to really satisfy customers true needs. Hill8 quotes one senior European executive who proclaimed that our service guarantee defines the mission for our firm. Organizational S ervice Learning (OSL) A strong service guarantee can help organizations discover dissatisfied customers and learn from them in order to improve service quality. Organizations with a strong service guarantee will tend learn how to satisfy customers faster than organizations without one. When marketing communications impact (MCI), employee motivation and vision (EMV), and organizational service learning (OSL) are improved, then service quality, customer satisfaction, and customer loyalty (SQL) should also improve. Business performance (BP) will improve as a result of improved SQL. 2.1.1 Guerrilla Marketing When using social media for marketing it is not about broadcasting its about engaging. The most successful campaign is the one that engages and activates the most people to become the brands ambassador. The Radisson Blu Hotel brand with hotels in over 200 locations world-wide has started such a campaign. It seems to have started mid-May but is reaching its tipping point these days and is spreading fast. Its actually a very simple competition. They are giving awaythe greatest holiday in the world, probably inspired by the best job in the word. And the greatest holiday on Earth is 365 free nights at any Radisson Blu hotel in the world that the winner can use over the next five years. All you have to do to participate is signing up and telling the world why you should win. Its then up to the users to get as many people as possible to vote for them but each person can vote once every day. The one with the most votes at the end of the competition on July 24th will be the winner of the 365 free nights at any Radisson Blu. Simple and effective. Last Sunday night about 1500 people had signed up and now, on Wednesday, there are about 3000 people competing. And those 3.000 people are now all actively promoting their spot in the competition and the hotel brand at the same time. Not bad! To encourage people further Radisson has enabled sharing options for twitter, face book and a number of other social networks and lists ideas on how people can promote themselves offline. One important thing is lacking though, which is a badge to put on a blog that automatically updates the ranking and encourages people to vote. 2.1.2 Viral Marketing Radisson Hotel is providing the Best Online Rate Guarantee for their customers. Radisson.com, their homepage is customers home base for the best savings. they deliver customers best online rates guaranteed.Customers can get the best online rate for their stay and they will get the best rate online they guarantee it. When customer books their reservation on Radisson.com, they can be confident they have gotten the best rate for their next visit. HowIt Works If you find a rate on another website that is lower than the bestrate on Radisson.com and the rate is for the same date(s), same room type, same number of guests, at the same hotel and same rate termsor restrictions- let them know andthey will honour the lower rate AND discount that rate by 25%. Qualifying Rates Radissons Best Online Rate Guarantee applies only to online rates available to the general public. Group rates, corporate rates, wholesale rates, affinity/association rates or rates which are part of a travel package do not qualify. Radisson Customer Service will verify the rate meets all of the Best Online Rate Guarantee terms and conditions. Once confirmed you will receive the lower rate and 25% discount. Radissonguarantees that Radisson.com will have the best online rate available to their guests. 3.0 Public Relation Method March 24th, 2008, Radisson Hotel, Effective Business Solutionsseminar On 24th of March, the Bulgarian Cash newspaper arranged the Effective business solutions seminar in Radisson Hotel. The event was focused on ERP and CRM systems in order to help managers of trading and production companies raise the efficiency of their business processes. The top IT leaders were invited to present their products and Neme schek Bulgaria was one of them. In their exposition, the specialists of Nemetschek Bulgaria emphasized on the simple adaptation of their system ( Customer Center) to the customers needs. Radisson Hotels Reviews Public Relation Prior To Launch Radisson Hotels is reviewing PR for its main hotels brand and is in the advanced stages of hiring an agency to launch a five-star hotel in Manchester. PR manager Jacquiline Willers said the company had seen pitches from four agencies and settled on a shortlist of two for the Manchester brief, with local agency Mason Williams and London-based Pineapple PR in contention. Willers refused to discuss fees for the two briefs, but said: We have budgets for the Manchester project and for a two-year contract to help the Radisson Edwardian brand. It may be that one gets the Manchester job and the other the wider brief. At the moment, were not looking at other agencies for the two-year contract, but that may change, she added. Radisson Edwardian has previously used Brighter PR for its PR work. The agency is not involved in the current pitch process. Willers said the brief for the Radisson Edwardian Hotel Manchester will involve activity to drive bookings and awareness ahead of its opening in June 2004. The company claims the Manchester hotel will be the first five-star hotel in the centre of the city. However, Manchesters Lowry Hotel which falls just outside the city centre in neighbouring Salford and accommodated the England football team last weekend for its friendly against Denmark currently dubs itself the citys only five-star hotel, sparking speculation of a feud between the two hotels. But, Rocco Forte Hotels UK marketing director, Murray Thompson, played down talk of a spat, saying the opening of the Radisson in the city would make life easier for the Lowry: Manchester is saturated with three- and four-star hotels and it will no longer be just us saying its worthwhile to pay for luxury, he said. Radisson SAS Hotel, Dubai Deira Creek, has appointed Stephanie AbouJaoude as its Public Relations and Communications Manager. The property is an established landmark on the Deira Creekside and was re-branded Radisson SAS this month. Lebanese-Canadian, AbouJaoude, takes up her new role following three years as Public Relations and Communications Executive at the InterContinental Hotel, Dubai where her main duties involved media relations, advertising and maintaining the corporate identity of the brand. Stephanie will spearhead all elements of internal and external communications. She will also oversee the propertys marketing programmes, said Andreas Flà ¼ckiger, General Manager, Radisson SAS Hotel, Dubai Deira Creek. Her comprehensive knowledge of this property is a real asset to us and she will play an integral part in establishing this hotel under the Radisson SAS brand. Radisson SAS Hotel, Dubai Deira Creek has 287 guest-rooms, including 39 suites, 16 food and beverage outlets as well as meeting and events facilities. 3.1 Relationship Marketing Radisson is part of the Carlson Hotels Worldwide system of hospitality properties which include Regent International Hotels, Radisson Hotels Resorts, Park Plaza Hotels, Country Inns Suites By Carlson, and Park Inn hotels. The parent company, Carlson Companies Inc., also owns and operates Radisson Seven Seas Cruises and T.G.I. Fridays restaurants. A world leader in Relationship Marketing, Carlson maintains a consumer loyalty program known as Gold Points Rewards. As one of the leading global hospitality companies, Radisson operates, manages and franchises 435 full-service hotels and resorts, representing more than 102,000 guest rooms in 61 countries. From its franchise partners and strategic allies, to every manager and employee at every hotel, the Radisson organization is committed to providing personalized, professional guest service and Genuine Hospitality With its focus on total guest satisfaction, Radisson employees undergo one of the hospitality industrys most dynamic guest relations training programs calledYes, I Can!This program translates the core of the companys service philosophy for hospitality excellence to the front-line service employees in Radisson operations worldwide. After more than a decade,Yes, I Can!has become a central part of the Radisson culture, creating a point of difference for the brand in the manner with which customers are served. Radisson hotels are named after the famous French explorer, Pierre Esprit Radisson, who visited many parts of the Upper Midwest and Canada during the 17th century. Radisson Gold Rewards offers guests the opportunity to earn and redeem Gold Points ® within an exclusive network of leading brands. Members who earn Gold Points can redeem them for free night stays, airline miles, luxury cruises, merchandise, meals, and more. In addition to all of Carlsons brands, other major national partners in the Gold Points Rewardsnetwork include Thrifty Car Rental, The Flower Club and FTD.com. Currently, Gold Points are earned at all Radisson hotels in the United States, Canada, the Caribbean, Mexico, Central and South America. Residents of these countries can earn points at Radisson SAS and Radisson Edwardian hotels in Europe as well. Members of Radisson Gold Rewards earn 1,000 Gold Points per night, up to 10,000 points per stay. Radisson is continuing to add new hotels and resorts in key international business and leisure destinations. Examples of the companys highly successful partnerships include the development of Radisson SAS hotels and three other Carlson hotel brands in Europe, the Middle East and Africa, and Radisson Edwardian Hotels in the United Kingdom. Global presence and expansion into new markets is a key part of Radissons heritage. Radisson opened the first American-managed hotel in Moscow and today has several locations throughout Eastern Europe. Radissons recent entry into the United Arab Emirates, Lebanon and Saudi Arabia in December 2002, expanded the brands global presence to 61 countries. 3.2 Customer Loyalty At Radisson, they are always looking for ways to give customers that little something extra. Thats why they offer Goldpoints Plus (goldpoints plusSM). Its the rewards program thats tailor-made for customers and their needs. goldpoints plusSM Free nights à ¯Ã¢â‚¬Å¡Ã‚ · Enjoyfree hotel nightsstarting at just 15,000 points. à ¯Ã¢â‚¬Å¡Ã‚ · Combine a fewPoints + Cashfor an Award Night. Miles à ¯Ã¢â‚¬Å¡Ã‚ · Exchange yourpoints for mileswith over 20 airlines. Prepaid Cards à ¯Ã¢â‚¬Å¡Ã‚ · Cash in your points for Visa ®or MasterCard ®Prepaid Cards. Express Awards à ¯Ã¢â‚¬Å¡Ã‚ · Redeem points at the hotel forExpress Awardslike movies, room upgrades and more. Make a Donation à ¯Ã¢â‚¬Å¡Ã‚ · Gift your points to theWorld Childhood Foundationor to offset yourCO2 emissions. And some more attractive programmes those are really help them to get a loyal customer. 100% Satisfaction If you arent satisfied with something, please let one of our staff know during your stay and well make it right or you wont pay. Its guaranteed. Global Locations With over 400 Radisson locations worldwide, our doors are always open to you. Ready to greet you with our signature Yes I Can!TMservice. Free High-Speed Internet We dont just want you to stay with us, we want you to connect with us. Thats why unlimited high speed Internet is free with your stay. Full Service Restaurant and Room Service Hungry for satisfaction? Youll get it when you enjoy a meal in one of our full service restaurants. If you prefer to stay in, help yourself to something from our room service menu! Business Centers Its easy to stay on the job even when youre traveling. Our business centers are fully upgraded to fit the way you work today. Pool and Fitness Centers Spend your downtime shaping up in our modernized fitness centers or take the plunge poolside and stay fit when youre on the go. Meeting and Banquet Facilities Whether youre planning a business meeting or a family celebration, were here to help. With the space and the services that will make your event special in every way. 4.0 Effectiveness of Marketing and Public Relation strategy Hotels Resorts is committed to change and innovation in all key areas including its growth strategy ,operations, franchising, sales and marketing and technology, to operate with maximum effectiveness in a highly competitive business environment . Technology will undoubtedly continue to develop andRadisson Hotels should continue to progress along with it to stay on top of the service industry as one of the best global hotelcompanies out there. ORLANDO, Florida As part of its Ambition 2015 plan, Carlson today unveiled a comprehensive strategy for its Radisson brand. As one of the worlds leading brands, Radisson ® is being positioned to deliver vibrant, contemporary and engaging hospitality characterized by the Yes I Can! service philosophy. The positioning is being supported by a series of innovations including new room concepts, new restaurant concepts and a series of new service concepts focused on the guest experience. The strategy for Radisson will entail an investment program of up to USD 1.5 billion in North America, focused on establishing flagship hotels in key U.S. cities and on upgrading the existing portfolio. With 422 hotels in operation and 90 in the contracted pipeline, Radisson is one of the most well-known and fastest-growing brands in the world, delivering market leading guest satisfaction and achieving superior RevPar penetration internationally, said Hubert Joly, president and CEO of Carlson. We have crystallized the success formula for the brand, improved it and are using it as the foundation for its future development. As part of this strategy, Carlson announced the global roll out of five new room concepts And Relax, Naturally Cool, New York Mansion, Ocean and Urban. All of the concepts share a vibrant and contemporary design, the use of bold colors and lighting, and a comfortable feeling. The global strategy also includes two new restaurant concepts. Filini will offer an upscale, sophisticated Italian cuisine, while rbg is a bar-and-grill concept in an inviting, contemporary setting. The strategy also introduces a range of service concepts covering the key touch points of the guest experience including, for example, Business Class and three-hour laundry. Business Class will offer customers the best available room, breakfast, turn-down service, upgraded bathroom amenities, a daily newspaper and other amenities depending on the market. As part of this strategy, the Radisson brand will be tiered across the upper upscale and upscale segments. Radisson Blu will be applied to the upper upscale segment and Radisson Green will be applied to the upscale segment. Both will share the same brand essence vibrant, contemporary and engaging the same style and many of the service concepts. The differentiation will primarily be location based key location in a primary city versus a secondary market. It will typically be reflected in the level of investment that goes into the property. The strategy will include the implementation of the brands new global standard operating procedures, a new quality assurance program and intensive training programs. The strategy will be supported by investments in marketing, sales and distribution as part of the overall Carlson Ambition 2015 plan. We have seen the power of the brand internationally and the very attractive return from renovating to the new standards, Joly said. The brand is poised for significant growth around the world and we expect to grow the portfolio to at least 600 hotels by 2015. Media interested in getting insight into Carlsons new global vision and corporate strategy are invited to view the live webcast of Hubert Jolys opening keynote atwww.carlsonhotelsmedia.com/ambition2015at 4:30 p.m. ET. A replay of this webcast will be available starting at 8 p.m. ET, Wednesday March 3, 2010. Effective Integrated Marketing Strategy Integration marketinghappens when two different, but complementary offers are made in succession, or when a Unit of Marketing Value is placed in front of an existing traffic stream. Radisson offers sleep number beds in many of their rooms. These beds allow guest to adjust the firmness to their liking. In this case, the integration is that, as a Radisson customer, they are entitled to receive Free home delivery, setup and removal OR $150 worth of accessories on select Sleep Number beds. The promotion is co-branded to reinforce that being a Radisson client has its special perks and privileges that they are looking out for customers well-being even when they are not staying at their hotel. In fact, they want the experience of sleeping in customers own bed to mimic the experience of sleeping in their bed. Integrated marketing is happening all around the guest all they have to do is look for it. 5.0 Recommendation and conclusion References www.radision http://www.hotel-online.com/News/PR2010_1st/Mar10_RadissonPlans.html http://www.greatestholiday.radissonblu.com/ http://www.nemetschek.bg/press/index.htm http://www.discoverfrance.net/Boutique/Travel/Hotels/Chains/Radisson.shtml SERVICE GUARANTEES AND STRATEGIC SERVICE QUALITY PERFORMANCE METRICS AT RADISSON HOTELS WORLDWIDE Arthur V. Hill * , Susan Geurs, Julie M. Hays, George John, David W. Johnson, and Richard A. Swanson Case Analysis: Customer-Driven Learning at Radisson Hotels Worldwide ReferencesAl, L. (1993). Service guarantees in outpatient clinics: a case study. Health Care Management Review, 18 (3), 59-65. Cahill, D. J., Warshawky, R. M. (1995). Beyond competence: unconditional guarantees as a customer-service tool. Journal of Customer Service inMarketingand Management, 1 (3), 67-77. Hart, Bibliography http://travel.yahoo.com/p-hotel-360091-radisson_ambassador_plaza_hotel_and_casino-i

What Others Say about The Yellow Wallpaper -- Yellow Wallpaper essays

What Others Say about The Yellow Wallpaper      Ã‚  Ã‚   "The Yellow Wallpaper" is a short story written by Charlotte Perkins Gilman in 1890 and eventually published in 1892 in the New England Magazine and in William Dean Howells' collection, Great Modern American Stories (Shumaker 94). The story was original not only because of its subject matter, but also because it is written in the form of a loosely connected journal. It follows the narrator's private thoughts which become increasingly more confusing. The structure consists of disjointed sentences as the narrator gradually descends more and more into her madness as her only escape from an oppressive husband and society.    In "The Yellow Wallpaper" the narrator is a young woman who has moved into a strange old mansion with her psychiatrist husband. She is confined to her room as part of her treatment for a nervous breakdown. Isolated and forbidden to express herself creatively, she becomes obsessed with the garish yellow wallpaper. She becomes convinced there are women trapped behind the hideous pattern and eventually becomes lost in her delusions trying to free them (Gilman 1-15).    Charlotte Perkins Gilman originally sent her story to William Dean Howells who showed it to Atlantic Monthly editor Horace Scudder who sent it back to Gilman unpublished, saying, "I could not forgive myself if I made others as miserable as I made myself' (Shumaker 194). When Howells published the story in his own collection he described it as, "terrible and too wholly dire . . . too terribly good to be published" (Shoemaker 194). "The Yellow Wallpaper" hit a nerve with nineteenth-century readers as it went beyond a horror story and presented a damning portrait of the damaging role o... ...w Wallpaper." "The Yellow Wallpaper" and other Stories. New York: Dover Publications, 1997. 1-15.    Hedges, Elaine R. Afterword. The Yellow Wallpaper. 1973: 37-63. Twentieth-Century Literary Criticism 9. Detroit: Gale: 1988.    Pringle, Mary Beth. " La poetique de Fespace' in Charlotte Perkins Gilman's `The Yellow Wallpaper''' The French-American Review. 3 (1979): 15-22.    Schopp-Schilling, Beate. "' The Yellow Wallpaper': A Rediscovered Realistic Story."' American Literary Realism 1870-1910. 8 (1975): 107-108.    Shumaker, Conrad. "'Too Terribly Good to Be Printed': Charlotte Gilman's The Yellow Wallpaper'" American Literature. 57 (1985): 194-198.    Treichler, Paula A. "Escaping the Sentence: Diagnosis and Discourse in The Yellow Wallpaper"' Tulsa Studies in Women's Literature. 3 (1984): 61-77.

Defining and Preserving the Well-Being of the Cree: waamistikushiiu v. miyupimaatisiiun :: Essays Papers

Defining and Preserving the Well-Being of the Cree: waamistikushiiu v. miyupimaatisiiun For the Cree, health is more than individual physiology. Health is definied by miyupimaatisiiun, a complex word that refers to an individual's enriching connection to his community and his natural environment. Miyupimaatisiiun can be interpreted as "being-alive well," a condition that includes the safety and security of family, friends and tribal members, as well as for the resources the Cree depend on to survive. Thus, the health of the Cree becomes a political entity, defined through challenging â€Å"environmental, social, political† as well as physiological threats to traditional life. Politcially, the term signifies â€Å"the ability to negotiate the obstacles that threaten the survival of the Cree† (57). To understand the significance of Cree health, there is much to be said for cultural definition through opposition. The key element of waamistikushiiu, or "whiteman health," that distinctly separates it from the miyupimaatisiiun is its numbing divorce from the earth. Removed from a lifestyle of hunting and dwelling in the bush, waamistikushiiu life is by and large unattached to the intimate land-life story of the Cree people. Without such a story, â€Å"whiteman health† is alien and blind in Adelson’s ‘Being Alive Well’. Perhaps most significantly, waamistikushiiu health stubbornly denies the existence of other definitions of human health. Defined by individual physiology, waamistikushiiu health is universally evaluated against simple biomedical standards and â€Å"determined in proportion to a relative absence of disease†(5). Cree miyupimaatisiiun, however, is not a â€Å"biased and incomplete† standard of fitness, but a complex process compr ising social relations, land and cultural identity (4). In Whapmagoostui, â€Å"accidental and suicidal deaths, drug and alcohol related illnesses, infectious diseases, and chronic diseases such as diabetes mellitus and cancer are all found- sometimes in disproportionate number-in native communities across Canada† (14). By waamistikushiiu standards, such health conditions are deplorable; yet for the Cree, these ailments readily signify a deeper, perpetual ache of land and culture. For centuries, influences of waamistikushiiu culture have altered Cree living. Devastating fur trades, land usurpation, mercury poisoning in fish and waterways, and flooding damage are only a few of the casualties to Cree life in the whiteman’s pursuit of happiness. As â€Å"the only way to acquire [miyupimaatisiiun] strength is to eat Cree food, and the only way to get Cree food is by hunting,† the Cree are bound to defy whiteman devastation of their land and assert rights to survival on their own terms (94).

Medication vs. Natural Treatment for ADHD Essay

Attention Deficit Hyperactivity Disorder (also known as ADHD) is an increasing struggle among children in today’s society that affects them at home, in their social lives and academically. Many people think that all-natural treatments are the only way to help children who struggle with ADHD; however, despite the controversy over using medication with possible side effects, Adderall can be a helpful tool in the battle against ADHD. ADHD is a chronic neurological condition that affects millions of children and can often carry into adulthood. Signs and symptoms of ADHD may include trouble staying focused, trouble listening, difficulty completing tasks, fidgets and squirms and tends to be forgetful. Clearly, having these symptoms can make it difficult for a child to succeed in school and in other activities as well. (Mayo Clinic Staff, 2011) Many people believe that medication will affect a child negatively but medications are used every day to help with medical issues. For instance, if your child had diabetes would you hesitate to treat the disease with medication? Obviously, parents would do what was needed to help their child overcome this disease. In the same way, we need to be open to the idea of using medication to treat ADHD. There are many treatments available to help in the battle against ADHD. Medication is a controversial subject when it comes to treating any disorder; however, when medicine is used under a doctor’s supervision and distributed correctly, it can have a positive effect on the problem. When medication is taken, it enters the bloodstream and the key ingredients begin to stimulate the brains production of norepinephrine and dopamine which improves a person’s concentration and alertness. People with ADHD also tend to suffer from high blood pressure and rapid heartbeat but when medication is taken, it can help to get these problems under control and return the person’s system back to a normal state. (Nall) Another method of treatment that is widely used is natural treatment such as dieting and counseling. Some people may see positive results with Natural Treatments but for some children, medication is the only way to get their symptoms under control. Some experts believe that ADHD can be caused by food allergies and that by using the elimination diet, you can locate the allergy and treat the symptoms. In an elimination diet, you remove foods one at a time that your doctor believes may be causing the symptoms. Gradually, you begin re-introducing these foods back into your diet and when your symptoms return, then a diagnosis can be confirmed. (â€Å"Elimination diet and,† 2011) There has also been much thought put into the effect that processed sugar has on ADHD and research shows that it can have an effect on children’s activity levels. Nutritionists suggest that adding high fiber foods such as berries and other fruits, whole grains and oatmeal to your child’s diet that it can help manage their glucose levels and aid in the treatment of ADHD. These diets may be useful in the battle against ADHD but you can’t guarantee that this will help with the symptoms. There are so many processed foods available in the market today that it is very hard to keep sugar and other processed ingredients out of your diet. In order to follow through on the diet, one must make their child’s food and snacks and keep up on a very strict regime to make sure that they do not consume the â€Å"culprit† foods. Not every person can keep up on a diet to this extreme and that is when medication is available to help keep the symptoms under control. Counseling such as behavioral training can be an effective treatment for ADHD. Also available is learning behavior management that can be an essential part of any ADHD treatment. There are three levels of ADHD behavioral training that they focus on: * Parent training * Classroom behavior modification * Special education placement Although behavioral training management can be effective, according to WebMD, most experts agree that combining behavior management along with medication treatment can be the most effective treatment plan. One medication that has been used to treat ADHD is Adderall (Dextroamphetamine-amphetamine). Adderall was approved for treatment by the FDA in 1996 and has become a very popular choice in treatment. Adderall is considered a stimulant medication and according to The Mayo Clinic it appears to boost and balance levels of brain chemicals called neurotransmitters. Adderall helps to improve symptoms such as attention problems, impulsivity and hyperactivity. (Mayo Clinic Staff, 2011) Adderall has many possible side effects that can cause concern, but if under a doctor’s supervision it is considered a safe treatment. (Monson & Schoenstadt, 2008) When taking treatments into consideration, one must figure out if the side effects of the medicine are a small price to pay to conquer the annoying and life interrupting symptoms of ADHD. There are many benefits to both methods of treatment. When using the natural methods such as diet and counseling, you do not have the possibility of side effects like you do with the medication but for more severe forms of ADHD, you do not see as high of an improvement rate. Although there are the chances of side effects when taking Adderall, it does have more of a calming effect on the patient. The benefits of using Adderall include being able to focus, sit still, complete schoolwork and help in many other areas that ADHD affects. I know that with my own personal experience as we have walked through the battle of ADHD with my son, it is difficult to find the correct treatment plan that needs to be followed. We tried diets and counseling but could not seem to get a grasp on his symptoms. After being against medication for such a long time, we finally sat down with our pediatrician and explored all options available to us. Our pediatrician explained to us that when people have cancer, they need treatments of chemotherapy and or radiation to kill the disease. In my opinion, Adderall is the â€Å"chemotherapy and radiation† for ADHD. We tried for many years to help our son succeed in school and it wasn’t until we started his treatment of Adderall twice a day that we started to see improvement. Adderall is not an â€Å"instant† fix but given time, it is effective. Our son is now going into high school and not only does he have passing grades, but we no longer get calls from the teachers because he is unable to sit still and pay attention. Anytime medications are used in treatment plans, there is always a possibility of side effects. By going about treatment with medication in the proper manner and following your doctor’s advice, Adderall and other medications can be a very useful tool in gaining control of your child’s ADHD. I do believe that natural treatments are always the best option and should be considered first, but when these treatments do not help solve the issue then you need to consider other options. When your child suffers from ADHD and it affects all areas of their lives, you need to be open to whatever options are available to help you get the situation under control. By using Adderall and natural treatments such as diet and counseling together, you can get control back of your child’s behavior and see many benefits in the home, social setting and school settings. References (2011). amphetamine and dextroamphetamine, adderall. Retrieved from http://www.medicinenet.com/amphetamine_and_dextroamphetamine/article.htm Elimination diet and food challenge test for diagnosing allergies. (2011). Retrieved from http://www.webmd.com/allergies/allergies-elimination-diet Mayo Clinic Staff. (2011, Feburary 10). Mayo clinic. Retrieved from http://www.mayoclinic.com/health/adhd/DS00275 Monson, K., & Schoenstadt, A. (2008, July 10). emedtv.com. Retrieved from http://adhd.emedtv.com/adderall/adderall.html Nall, R. (n.d.). ehow.com. Retrieved from http://www.ehow.com/how-does_5406378_adderall-work-add_.html